How Google Can Really 'Act Like a Start-Up'

Larry Page is in the news for his chatter about how Google Inc. is going to simplify and act like a start-up.

Weâ??ve all heard this nonsense before from multi-billion dollar companies. They are suddenly going to act like start-ups.

I wonder about this. Why do companies do this? Why would they want to act like a start-up? Is it romantic? Sentimental? Iâ??ll tell you what it is: foolish.

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