hatâ??s intriguing about Jeff Bezos, who purchased The Washington Post this week, is not that heâ??s a digital guy or that he has a lot of moneyâ??though both certainly helpâ??but that ever since he founded Amazon, heâ??s specialized in the long view. The company lost money for nine years, and Bezos continues to prioritize long-term investment over near-term profit. That's how great, enduring companies are created or transformedâ??by building a strong infrastructure, products, brand, and deep relationships with customers. And to their credit, Amazon shareholders are rewarding this strategy and vision. They know there will be time enough to see returns on these investments, returns that will reflect the massive value Bezos is building.
By contrast, too many news companies have been paralyzed by the tyranny of short-term horizons.
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