One of the least heralded events at Apple’s Sept. 9 unveiling of the iPhone 6 and 6 Plus was its primer on Apple Pay. In an eight-second video, a woman holding an iPhone next to the credit card reader at a checkout counter placed her thumb over her phone’s Home button, which doubles as a fingerprint scanner. The device binged: transaction complete. “Would you like to see it one more time,” Apple Chief Executive Officer Tim Cook asked from the stage, “just in case you may have blinked and missed it?”
Simplicity is Apple’s pitch as it leaps into mobile payments.
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