Far-right news outlet Breitbart is the 36th most popularwebsite in the United States, with 37 million unique visitors. So why are so many major American brands pulling their ads from the site?
A slew of big companies—Kellogg K -1.44% , Zulily ZU 0.00% and Allstate ALL 0.62% —have publicly announced they will no longer allow their ads to appear on Breitbart’s website. This comes after consumers, using social media, have waged a high-pressure campaign, calling the website’s content racist, misogynistic and xenophobic. Stephen K. Bannon, the former head of the site, has called Breitbart a “platform for the alt-right.” Some say that term, alt-right, is just window dressing white supremacy but Breitbart denies that.
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