How to Position Your Company During Trump Administration

How to Position Your Company During Trump Administration
WH

Are you a Quarterback or a Couch Potato?

Trump has dominated the news for over a year, and since it's Super Bowl season, humor me: “If you don't get in the game, your company will struggle to generate awareness in 2017.”

From fintech to M&A, most companies froze and wanted nothing to do with the Hillary vs. Trump circus that unfolded the second half of the year. But it's all the media covered, and 3-plus weeks into this year, nothing has changed. I simply take a glance at the morning news in my email: Vice, Mashable, Quartz, Recode. All have Trump stories! Take a look at TV: CNBC, PBS Newshour, Nightly Business Report, CBS This Morning. Trump stories dominate! 

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