In the early, leaner days of DreamWorks SKG, Steven Spielberg was asked why he didn't produce and direct a blockbuster film in order to more fully capitalize the nascent studio. It was a logical question considering Spielberg's nearly incomparable track record. That's why his answer was surprising.
Spielberg responded that blockbusters were far from a sure thing. As opposed to phenomena that the person most synonymous with booming box office could plan, blockbusters were like “kismet.” Try as he might, even Spielberg never pretended to be in possession of a magic formula for moviemaking that would result in packed theaters.
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