True 'Snobbishness' Is An Unwillingness to 'Move to Opportunity'

True 'Snobbishness' Is An Unwillingness to 'Move to Opportunity'
AP Photo/Seth Wenig

“Through these initiatives, Taco Bell aims to enhance restaurant performance, employee satisfaction and support recruitment and retention.” Those are the words from a press release produced in Taco Bell's corporate headquarters last week by the restaurant chain's management.

The communique from the fast food giant described a plan to pay restaurant managers in the Midwest and Northeast six-figure salaries. It seems Taco Bell's hierarchy, wholly cognizant of how important talent acquisition is to the chain's success, is willing to back its press release with real money. Notable about Taco Bell management's decision is that it's hardly alone.

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