There is a tendency for people who have worked and saved up money to steer clear of the stock market when deciding what to do with their cash. For these investors, defined-outcome strategies offer a way to “tiptoe into the equity markets knowing they have protection in place,” according to Graham Day, the chief investment officer at Innovator from Goldman Sachs Asset Management.
Innovator Capital Management was founded in 2017 and acquired by Goldman Sachs on April 2. Innovator has about $33 billion in assets under management in 160 exchange-traded funds.
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