Why Faith-Based Brands Thrive In Secular Markets

As I was recently meeting with the team at our local Chick-fil-A to plan our church’s upcoming Fall Festival, I reflected on how much fun this event is, not just for me, but for the 4,000 guests who attend each year. 

As the event’s food director, I work with Chick-fil-A to provide meals, and every year I’m struck by the same thought: Chick-fil-A’s values don’t necessarily mirror everyone’s, yet people from all walks of life flock to their restaurants. 

Why?

 

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