Can a $70 Light Bulb Change Your Life?

Light is the last analog technology from the industrial age, everything else has gone digital: the phonograph, movies, telephones. So why not light? Fred Maxik, the founder of Lighting Science, is hoping to lead a digital light revolution with his LED light bulbs. Lights that help you fall asleep and lights that digitally fill in shadows are just some of the inventions he has come up with. Bloomberg's Erik Schatzker went down to Lighting Science's headquarters to get a look at Maxik's light research lab, where he got an up-close look at the coming digital revolution.