Steve Jobs Gets It Wrong on Some Key Points

As the visionary of our generation it isn't very often that Steve Jobs gets it wrong but he sure was missing on a few key points during the All Things Digital interview.

No. 1. Jobs said that cable operators "give everybody a set-top box for free, or for $10 a month. That pretty much squashes any opportunity for innovation because nobody's willing to buy a set-top box." Not true. Steve used Tivo has an example but he failed to mention that Tivo's technology became irrelevant the moment cable operators included DVR's to their service. The better example of a set-top box would be a gaming console like XBox or Playstation. Or even a DVD/Blu-ray player. Those boxes have different user interfaces and remote controls, and users even have to switch the input on the television to view the screen. Consumers certainly haven't shunned these products. In fact, we pay hundreds of dollars for each console and then we pay $10 to $40 per game/DVD/Blu-ray. Steve's statement was wrong. Consumers will pay and there is room for innovation with a set-top box. Steve would have been right had he had told us that the problems with Apple TV are speed and content. Downloading a movie via iTunes to view on Apple TV is a painfully slow process. The streaming technology employed by Netflix is far superior. As far as content is concerned, everyone is waiting to use mobile apps on the big screen television just like we do on the iPhone and iPad. Playing App Store games on the big screen with the iPhone or iPad as a remote control wouldn't cause consumers to pay a premium for a set-top box? Come on Steve. The App Store is the key to the future of the living room. Accessing a network television app that provides an a la carte menu of shows will destroy the cable companies. Gaming apps will destroy the traditional gaming consoles. News apps will destroy websites. Digital distribution of tailored content is a better model. Yes Steve, people will pay for the right kind of set-top box.   Loading Comments...   1 2 3 Last » Next â?º

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