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The Rasmussen Consumer Index, which measures the economic confidence of consumers on a daily basis, rose two points on Tuesday to 85.8. Confidence is the same as it was a week ago, but it's up eight points from a month ago.
Looked at on a month-by-month basis, consumer confidence increased on four of the first five months in 2010 and held steady in the fifth. However, it fell in June and July, and remained at that lower level in August. In September and October, confidence steadily climbed and began to resemble levels measured earlier this year. Detailed supplemental information, including the month-by-month trend data, is available for Platinum Members.
The Rasmussen Investor Index, which measures the economic confidence of investors on a daily basis, dipped a point on Tuesday to 93.9. Investor confidence is down five points from last week but is up nine points from a month ago.
Investors are only slightly more optimistic than consumers about the U.S. economy. While 29% of consumers say economic conditions are getting better, 32% of investors say the same. Forty-six percent (46%) of consumers and 44% of investors say economic conditions are worsening.
Consumers may be feeling the holiday spirit early, as their increased optimism toward the economy and their personal finances in October led to a rise in the Discover U.S. Spending Monitor for the first time since May.
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The Rasmussen Employment index, a monthly measure of U.S. worker confidence in the employment market, inched up just over half a point in August from its six-month low in July.
The Rasmussen Consumer Index and Investor Indexes are derived from nightly telephone surveys of 500 adults and reported on a three-day rolling average basis. The baseline for the Index was established at 100.0 in October 2001. Readings above 100.0 indicate that confidence is higher than in the baseline month. Detailed supplemental information is available for Platinum Members. Historical data for the Consumer and Investor indexes as well as attitudes about the economy and personal finances are also available to Platinum Members.
The Rasmussen Consumer Index reached its highest level ever at 127.0 on January 6, 2004. The all-time low was reached on March 10, 2009 at 54.7.
The Rasmussen Investor Index reached its highest level ever at 150.9 on January 7, 2004. The lowest level ever measured was 52.5 on March 9, 2009.
The baseline for the Rasmussen Consumer Index was established at 100.0 in October 2001. At 85.8 , overall levels of economic confidence are significantly lower today than they were in the aftermath of the 9-11 terrorist attacks
Rasmussen Reports is an electronic media company specializing in the collection, publication and distribution of public opinion polling information. We poll on a variety of topics in the fields of politics, business and lifestyle, updating our site's content on a news cycle throughout the day, everyday.
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Scott Rasmussen, president of Rasmussen Reports, has been an independent pollster for more than a decade. To learn more about our methodology, click here.
The current Index data is from a national telephone survey of 1,500 adults conducted by Rasmussen Reports over the past three nights. The margin of sampling error for each individual question in the survey is +/- 2.6 percentage points, with a 95% level of confidence. This survey is part of a larger series of data used to compile the Rasmussen Index on a daily basis.
Rasmussen Consumer Index: Daily Readings
16-Nov
TU
85.8
15-Nov
MO
83.4
14-Nov
SU
87.8
13-Nov
SA
87.4
12-Nov
FR
86.5
11-Nov
TH
84.4
10-Nov
WE
83.2
9-Nov
TU
85.7
8-Nov
MO
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