Why MSFT Must Brand as Bing Now

March 09 2011 tweetmeme_style = 'compact'; tweetmeme_source = 'wallstCS'; Email This

Face it, Bill Gates: Microsoft’s (NASDAQ:MSFT) brand tells consumers the underlying product is buggy, susceptible to viruses and hackers, and often crashes.

For that incredibly important reason, Steve Balmer et al MUST rebrand Microsoft as Bing now.

Bing has a Slick Brand Conveying Quality and Great User Experience

According to comScore (NASDAQ:SCOR), Bing has done an awesome job taking search market share from Google (NASDAQ:GOOG), Yahoo (NASDAQ:YHOO), Interactive Corp (NASDAQ:IACI) and AOL (NYSE:AOL). The young search engine already has 13.1% — only a few percentage points behind Yahoo’s 16.1%.

The bottom line is users like Bing’s slick user interface and higher quality search results. Results are so good, even search king Google (65.6% market share) is undergoing a major overhaul of their algorithm to banish spammers and low quality sites to search Hades. When the dominant company in any business makes significant changes to react to a much smaller competitor, the insurgent is doing something very right.

Bing Eliminates Baggage Associated with Microsoft Brand

Microsoft has painstakingly spent mega-millions trying to salvage their brand after being completely mismanaged. Why fight the current?

Microsoft should immediately reallocate all that money toward a new campaign to rebrand all products excluding Windows (sorry, you simply can’t save something that is still a piece of crap).

If management was super smart, they would start by repackaging Windows 7 mobile operating system as Bing OS. Slick, beautiful, and high quality. Honestly, this is one of the few ways Microsoft can quickly make up for millions of miles of lost ground to Apple’s (NASDAQ:AAPL) iPhone, Google’s Android, and even Research in Motion’s (NASDAQ:RIMM) also-ran OS for Blackberry.

I haven’t forgotten about Microsoft’s other hugely successful branding campaign: Xbox. However, I don’t think the Xbox brand has as much potential to cover a wide product base simply because the brand has a much longer history associated with video games. But a Bing OS opens the door for an awesome tie-in with the Xbox brand for generating much more revenue from the white hot mobile gaming space.

Bing Now

Alright. There’s my “If I were CEO of Microsoft” rant for the day. If anyone over there wants some more consulting, email me. Need my contact info? Bing it.

Your Investment Guide is Here: Click here for your FREE Special Report: Stocks & Bonds Outlook 2011 >>

#more_entries{ margin-bottom:10px; border-bottom:1px dotted #DDDDDD; border-top:1px dotted #DDDDDD; display:block; float:left; font-family:"Helvetica Neue",Helvetica,Arial,sans-serif; margin-bottom:10px; padding-top:5px; padding-bottom:5px; width:100%; } #more_entries ul{text-decoration:none; padding:0; margin:0;} #more_entries ul li, #new_art_container ul li{margin:0;list-style-type:none !important; padding-bottom:2px; padding-top:2px; font-size:12px; line-height:18px; } #more_entries ul li:first-child, #new_art_container ul li:first-child{padding-top:0;} #more_entries ul li a, #new_art_container ul li a{text-decoration:underline;} #new_art_container{float:left; width:50%;} #more_entries h3{color:#003300;font-weight:bold; font-style:italic; font-size:12px; line-height:18px;} #more_entries h3 a{text-decoration:none; color:#333; font-style:normal;} #wscs_cat_rel{float:right; width:40%;} You Can't Afford to Miss These New Articles: These 9 Stocks Just Hit 52-Week Highs on Anniversary of 3.9.09 Low Top 3 Reasons Markets Didn’t Like Ash Wednesday Hot Global Hedge Fund Activity March 9th 2-Year Anniversary of Market Low: Small Cap Stocks Deliver Huge Returns Stocks Attracting Heavy Trading Buzz March 9th More from: Buzz, Damien Hoffman Scoop Can Facebook and Time Warner Really Hurt Netflix? DONE DEAL! Mergers and Acquisitions of the Week Spring Ahead in March 2011 with Our Flagship Newsletter and Winning Stock Ideas US Dollar ETFs: The Top 2 Exchange Traded Funds for Your Dollar Investing List These 6 Companies COMPLETELY DOMINATED the Oscars tweetmeme_style = 'compact'; tweetmeme_source = 'wallstCS'; Email This

Do You Want More Profits? Wall St. Cheat Sheet Premium newsletter subscribers have been crushing the markets with winning stock picks.

Click here now for your FREE trial to our acclaimed flagship newsletter:

var disqus_shortname = 'wallstcheatsheet'; /* * * DON'T EDIT BELOW THIS LINE * * */ (function() { var dsq = document.createElement('script'); dsq.type = 'text/javascript'; dsq.async = true; dsq.src = 'http://' + disqus_shortname + '.disqus.com/embed.js'; (document.getElementsByTagName('head')[0] || document.getElementsByTagName('body')[0]).appendChild(dsq); })(); Please enable JavaScript to view the comments powered by Disqus. blog comments powered by Disqus

Tags: android, AOL, Apple, Bill Gates, Bing, blackberry, branding, Business, Google, Interactive Corp, iphone, Marketing, Microsoft, NASDAQ:AAPL, NASDAQ:ADBE, NASDAQ:DELL, NASDAQ:GOOG, NASDAQ:IACI, NASDAQ:MSFT, NASDAQ:QQQQ, NASDAQ:RIMM, NASDAQ:SCOR, NASDAQ:YHOO, NYSE:AOL, NYSE:HPQ, NYSE:IBM, NYSE:MMI, NYSE:NOK, NYSE:T, NYSE:VZ, Research in Motion, Search, Steve Balmer, strategy, Technology, Windows 7, Xbox, Yahoo

Get Your Wall St. Cheat Sheet Updates! Email:   Top 6 Stories of the Week   15 Reasons Markets Moved This Week   Premium Product Deal of the Month   Wall St. Watchdog Alerts   ord=Math.random()*10000000000000000; document.write(''); Can Facebook and Time Warner Really Hurt Netflix? Why is Silver Outperforming Gold? Rumor Mill: This Week’s Mergers and Acquisitions Rumors Spring Ahead in March 2011 with Our Flagship Newsletter and Winning Stock Ideas Here’s Price Targets for These 6 Silver Stocks Here’s the 25 MOST HATED Stocks on the NYSE and NASDAQ BREAKING: iPad2 is Thinner, Faster, and Stronger The Core Growth Stocks of the Gold/Silver Bull Market Apple iPad 2 Release: Everything You Need to Know US Dollar ETFs: The Top 2 Exchange Traded Funds for Your Dollar Investing List // More Popular Posts >> Wall St. Cheat Sheet Premium

Tired of wasting time and money sifting through the noise on TV, websites, and Twitter? Get winning stock picks now.

Gold & Silver Premium

Join Chicago Mercantile Exchange commentator Jordan Roy-Byrne CMT as he covers Gold & Silver for you.

Commodities Premium

Commodities are heating up. This is an investment newsletter you'll need to win in the bull market.

Read Full Article »