Captain Kirk: Priceline Billionaire?

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by Brian Sullivan

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Is William Shatner officially a billionaire?

He may be, thanks to Priceline.com.

Quietly PCLN shares have surged to yet another record high.  They're up nearly $90 bucks this year alone and are closing in on $500.

When Captain Kirk .. er, Shatner .. became Priceline's pitchman more than a decade ago, he smartly (or desperately) decided to be paid in stock.   After a brief run during the tech boom Priceline shares went into the dump, bottoming out below $2.   

Then the run began.

While we don't know how many shares or options Shatner was given, or if he has held onto them, reports last year were that his stake was worth some $600 million dollars.     And that was when Priceline was trading at a mere $300/share.

With the stock up nearly $200 more/share since then, its possible Mr. Shatner is getting darn close to being a good, old fashioned stock market billionaire.

 

Brian Sullivan joined FOX Business Network (FBN) in April 2008 as an anchor. He anchors the 2pm hour of the FOX Business block. Prior to joining FBN, Sullivan served as an anchor for Bloomberg Television where he hosted the programs Morning Call and In Focus.

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