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See Also: The Most Powerful Man On The Web Google is the No. 1 source of referral traffic to major news sites in the United States. The search giant provides approximately 30% of the traffic to these sites.
So what's the No. 2 source?
Facebook?
Twitter?
Nope, the NYT's David Carr points out.
It's The Drudge Report.
Matt Drudge provides 7% of the traffic to major US news sites.
Facebook only provides 3.3%.
This should give anyone crowing about the "social media revolution" a bit of a pause.
The Drudge Report is now 14 years old. It's a single page with a list of hand-picked links and excellent headlines. And it gets 12-14 million unique visitors a month--most of whom immediately click through to somewhere else (and then come right back).
Like other successful Internet entrepreneurs, Matt Drudge figured out quickly how the web was different than other media (millions of sources a link away), and he concentrated on taking advantage of that. And he has never done anything else.
And, 14 years later, he's now the single most important man on the web, as measured by traffic referrals. And because links, headline commentary, and traffic referrals are a form of influence, it seems fair to say that Matt Drudge is also one of the most influential men in the world.
Read David Carr's profile of The Drudge Report in the New York Times >
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600px wide (preview) <iframe src="http://www.businessinsider.com/embed?id=4dd076fd49e2ae0c49200000&width=600&height=430" width="600" height="430" border="0" frameborder="0"></iframe> 400px wide (preview) <iframe src="http://www.businessinsider.com/embed?id=4dd076fd49e2ae0c49200000&width=400&height=430" width="400" height="430" border="0" frameborder="0"></iframe> 300px wide (preview) <iframe src="http://www.businessinsider.com/embed?id=4dd076fd49e2ae0c49200000&width=300&height=430" width="300" height="430" border="0" frameborder="0"></iframe> // setup button event listeners // embed post var widgetSizes = [ "", "", "" ]; embedWidgets(widgetSizes); Blackboard Home » Edit This » Matt Drudge Summary Be the first to edit this » Henry Blodget is CEO and Editor-in-Chief of Business Insider. Contact: e-mail: var dw = function(s) { document.write(s); };dw('hb');dw('lodg');dw('et@b');dw('usin');dw('essi');dw('nsid');dw('er.c');dw('om');use contact page Subscribe to his RSS feed | twitter feed Recent Posts Investors Going Crazy About... France Furious About Domini... 20-Year Old Australian Fall... The Water Cooler Receive email updates on new comments! Email 45 Comments 14 20 Flag as Offensive Long John Silver on May 15, 9:11 PM said: Might as well read the New York Times article this was ripped off of: http://www.nytimes.com/2011/05/16/business/media/16carr.html?partner=rss&emc=rss Reply 30 9 Flag as Offensive Henry Blodget on May 15, 9:14 PM said: @Long John Silver: Yes, that's why I linked to it at the bottom. Reply 3 5 Flag as Offensive Lawrence on May 16, 2:01 AM said: @Henry Blodget: Henry keep up the good work and one day BI will be high on this list. Reply 3 1 Flag as Offensive Beltway Greg on May 16, 1:12 PM said: @Long John Silver: I love the Huffington Post. It gives me my opinions. My opinions define me. I love the Huffington Post. Reply 0 2 Flag as Offensive Justin Schuck (URL) on May 16, 2:13 PM said: @Beltway Greg: Yep, if you want opinions instead of facts, the Huffington Post is the place to go to. If you want news & facts, Huffington Post is a bad place to go to. It'll embarrass you when you reiterate opinions read on Huffington Post to those who've got the actual facts so be careful. Reply 11 15 Flag as Offensive Hugh Akston on May 15, 10:04 PM said: Henry...Does it bother you that it is a conservative site? Are any of your interns conservative? Why look up to something you don't support? Is it just the power? Is it the money? Reply 5 3 Flag as Offensive Rdx2 on May 16, 3:27 AM said: @Hugh Akston: I am a reader of this blog and Henry writes to inform people, hopefully with no propaganda Reply 1 2 Flag as Offensive Neek on May 16, 6:18 AM said: @Hugh Akston: I realize you're likely being sarcastic-- but that's in perty bad taste. Reply 21 4 Flag as Offensive Bill Clinton (URL) on May 15, 10:07 PM said: I made this guy and he hardly ever mentions me any more. Ingrate. Reply 17 3 Flag as Offensive Here's what you need to know on May 15, 10:07 PM said: So if Airrrrrriaaaaaannaaaaa gets $300 million for her site, what does Matt deserve? Or has all of the AOL "sucker" money been used up on Huff Post? Reply 1 9 Flag as Offensive scotth on May 15, 10:40 PM said: Nah, Americans aren't exceptional. Reply 0 1 Flag as Offensive Justin Schuck (URL) on May 16, 2:15 PM said: @scotth: correct, we're THE MOST exceptional - not just exceptional. Thank you for pointing that out scotth. Reply 11 24 Flag as Offensive Beltway Greg on May 15, 10:54 PM said: Disturbing but then again so is Drudge. Remember only one month ago Drudgie had his own team in Hawaii working on the "birther" issue. He built his entire career on telling us that Clinton liked the ladies. Dramatic. He's the biggest bot on the planet. Reply 8 1 Flag as Offensive Hugh Akston on May 15, 11:06 PM said: Read Full Article »