28 days ago, the world lost one of its greatest innovators, and Apple lost its father. And today, there’s serious banter being bandied about that Apple is now considering using it’s considerable war chest of cash ($82 billion) to start buying back shares or, worse, begin distributing a dividend (face in hand).
I can hear Steve now…”Do you know who buys back shares? Do you know who hands out dividends? Tech companies like Microsoft. Don’t be an asshole…” Do you really think that’s what Steve would want, Apple? Forget ‘what Steve would do’, what would he want? He would want greatness, and this ain’t it. It’s lazy. It’s unoriginal. It’s boring. So, if you’re listening Apple, I’ve got some suggestions for what you should do with your 82 bills. First and foremost, unleash your greatest asset; the love of design.
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