Why Pop Music and TV Ads Are Now Inseparable

Chances are youâ??ve heard indie singer-songwriter Ingrid Michaelson. But not on the radio. Or in a music video. And probably not from buying her album, or even downloading her songs from iTunes.

Instead, you mightâ??ve seen an Old Navy commercial featuring the 32-year-oldâ??s lilting â??The Way I Am,â? a song that seems almost too perfect for selling sweaters.

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