Roger Fidler, in jeans and a black turtleneck, is watching Steve Jobs, in jeans and a black turtleneck, introduce the iPad.
Fidler is sitting in his stark white office — the late Apple co-founder adored white’s simplicity — and Jobs is strolling on stage in a 2010 video playing on Fidler’s MacBook. “There’s laptops and smartphones now,” Jobs says. “But a question has arisen lately: Is there room for a third category of device in the world, something that’s between a laptop and a smartphone?”
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