The Most Important Start-Up: The Magazine

Nick Schulz: This book calls for a radical re-conceptualization of how individuals should think of themselves in the context of the economy. You say that for centuries people have â??been acting like labor,â? and you donâ??t mean that in a good way. Tell us what you mean.

Ben Casnocha: For the last 60 or so years, we've been telling ourselves a story about how careers work in America. The job market for educated workers worked like an escalator. After graduating from college, you landed an entry-level job at the bottom of the escalator at an IBM or a GE or a Goldman Sachs . .

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