James Bond would be in his early nineties today if he werenâ??t fictional. But like Batman, Bart Simpson, and possibly Tom Cruise, he remains an un-aging cultural reference point, inhabiting younger and younger bodies and playing with ever-more-sophisticated gadgets. He is a perpetual fantasy that adapts to the timesâ??or at least to the tastes of males from 18 to 30 and the advertisers who court them.
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