The End of RIM: How BlackBerry Crumbled

This is what a company circling the drain looks like: Research in Motion (RIMM) has officially hired JP Morgan Securities and RBC Capital to advise it on its previously announced “strategic review” of its business. While the company’s CEO, Thorsten Heins, described the role of these advisors in a jargon-laden statement yesterday as evaluating “the relative merits and feasibility of various financial strategies, including opportunities to leverage the BlackBerry platform through partnerships, licensing opportunities and strategic business model alternatives," the market-speak really translates as “we’re in dire straits and may end up selling part of the business.”