The Game-Changing Re-Branding of Romney

You canâ??t successfully market a product or a candidate without a clear brand. And thatâ??s been the biggest problem with Mitt Romney and Republicans. They havenâ??t had a clear brand, other than attacking President Obamaâ??s policies. And since the Romney camp didnâ??t really have a brand, they let the Obama team box them into a negative one. . .