Mobile-Social Profits: Chasing Purple Unicorns

Staying ahead of the competition in the tech world often seems more like a dark art than any sort of science. Every day brings new product launches, and for one reason or another, some catch on with customers while many others fall flat.

That's especially true in the Web and mobile markets, where companies with better ideas have come along and changed what it takes to be successful. On the Web, Google (GOOG) and Facebook (FB) found ways to innovate and practically eliminate competitors. In the mobile space, Apple's (AAPL) iPhone, along with Google's Android, all but destroyed Nokia (NOK) and Research In Motion (RIMM).

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