When Mike Farmer started a digital search company in 2004, he had a staff of 10.
Today, in his third start-up, he has one employee: himself, aided by seven contractors working more or less part time. His budget, like his head count, is smaller, and by his account the new model is much more sustainable.
“I think we’re all headed toward an agent economy, where everyone becomes an agent or a service provider instead of an employee at some big corporation,” said Mr. Farmer, whose mobile search app, Leap2, now has 10,000 users. “That’s just how the world is evolving. It’s like telecommuting, but it’s taken to the level of telecompanies.”
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