It was only after Facebook went public that attention to its revenue troubles reached critical mass. And it was only after that ill-starred IPO that people began asking -- in earnest and at full volume -- how the company could possibly make money on mobile platforms, where it is nearly impossible to serve ads.
Facebook (FB) might be onto the beginnings of a solution with its new, Pinterest-like "want" button, which it has rolled out as a test. Facebook has teamed up with seven retailers including Pottery Barn, Victoria's Secret, Neiman Marcus and Fab.com for its new "Collections" feature. It's "a fairly transparent hedge against Pinterest," says Todd Wasserman of blog Mashable.
But it could wind up being much more than that.
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