For Holidays, Retailers Take the Fight to Amazon

The competition for shopper dollars is always fierce during the winter holidays. Last year, arguably no retailer was as aggressive as Amazon, which boldly stole customers with a price-checking app promotion that was described as “evil” by small businesses and casual observers. For the most part, Amazon’s sales strategies worked, resulting in a huge increase in online sales in general, and for Amazon.com specifically. This year, brick-and-mortar giants such as Best Buy, Target, and Walmart aren’t sitting around waiting for their customers to be wooed away by the world’s largest e-retailer. They’re taking the fight to Amazon instead.