If you're a physical retailer and you sell the same SKU's as Amazon, you will not have a Happy Holiday this season.
Starting with the hoopla around Black Friday and Cyber Monday, the media has been full of stories on how physical retailers plan to beat back the competitive pressure from online retailers. They detail a number of strategies, such as expanding their hours, guaranteeing to match lower online prices, offering customized shopping apps and trying to build up their own online businesses. Unfortunately, these strategies are destined to fail for many of these physical retailers.
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