B-Schools Know How You Think, But How Do You Feel?

Forget what you know. Business schools increasingly want to know what you feel.

Schools are trying to choose from a crowded pool of well-qualified applicants and get a sense of the human being behind the application by adding personality tests and scored, standardized in-person interviews to the traditional battery of essays, transcripts and recommendations. Now, prospective M.B.A. students need to shine by showing emotional traits like empathy, motivation, resilience and dozens of others.