Hooters announced last week that it is reinventing itself. The iconic restaurant chain that made a name for itself by featuring waitresses in tank tops and hot pants is rethinking its business model.
Hooters built a strong business in the 1980s and 1990s, growing to almost $1 billion in revenue. But in recent years sales have slipped as the Hooters’ business concept has fallen out of step with current societal trends, making it an unacceptable dining option for many.
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