They assembled on the 40th floor of the tallest building in Seattle last week, the ex-Mexican president and the businessman who wants to be known as the Bill Gates of Bud. On the table: a pie bigger than the sky. It would involve drugs, suppliers and retailers, and laser-targeted marketing for buyers willing to pay a premium.
The would-be mogul, Jamen Shively, is trying to make the leap from Microsoft to marijuana. He’s not shy. He wants to plant the first brand-name retail chain in the United States in a market worth upward of $100 billion. “Yes, we are Big Marijuana,” he said as cameras clicked.
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