Would you consider giving up a third of your salary if you rated in the bottom third among your peers? What if you won the lottery? Would you ever consider giving a third of it back if you didn’t have to?
I didn’t think so.
But that’s exactly what Apple (AAPL) CEO Tim Cook has done. He’s chosen to forfeit – that’s right, forfeit – up to one third of his stock-based compensation if Apple’s stock underperforms relative to other S&P 500 components.
