The Amazing Movie Company Behind 'Sharknado'

Sharknado is a film about a tornado full of sharks. It stars Tara Reid and John Heard (the dad from Home Alone) and cost less than $2 million to make. It's already profitable though hasn't yet been released. It was big at Cannes -- not the prestigious film festival; the movie marketplace, one of the biggest movie marketplaces in the world. It goes on at the same time as the festival. "It's like any other marketplace," says Paul Bales, a partner at The Asylum, the production company behind Sharknado, "instead of selling vegetables it's selling crappy films." The Asylum is very good at making and selling crappy films, and at Cannes, Sharknado, Bales says, sold to video-on-demand and DVD distributors all over the world.