How the Coffee Market was Created in China

Coffee has been in China since the 1980s, when Nestle began selling it in China, without gaining much traction. Less than 20 years ago, people said that China would never be a coffee-drinking country.  Today, the coffee market in China is booming. In fact, the Chinese coffee consumption level is increasing at a rate of 25 to 30%, which is 10 times more than the average world growth rate.  In the past, China was traditionally a predominantly tea-drinking culture. Despite this history, as can be seen with other beverage types (for example, wine), Western products and trends, if marketed correctly, can prove to be a hit in China.