Why Keeping Up with the Joneses Just Got Tougher

Consumers trying to keep their budgets balanced will be dismayed to find that keeping up with the Joneses is getting pricier as the global middle class expands.

Economists generally consider the middle class to be people with the financial resources to make discretionary and small luxury purchases—from an automobile to concert tickets. By that broad brush, about 2 billion worldwide qualify, said Jack Plunkett, CEO of Plunkett Research.

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