'If you think as we do," says Ben Nelson, "Harvard's the world's most valuable brand." He doesn't mean only in higher education. "Our goal is to displace Harvard. We're perfectly happy for Harvard to be the world's second most valuable brand."
Listening to Mr. Nelson at his spare offices in San Francisco's Mid-Market, a couple of adjectives come to mind. Generous (to Harvard) isn't one. Nor immodest. Here's a big talker with bold ideas. Crazy, too, in that Silicon Valley take-a-flier way.
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