You are easily dazzled by words that sound more sophisticated than they really are.
You are totally aware of this - and yet you remain susceptible.
Using hundred-dollar words where a five-dollar word will do is a time-honored, traditional selling tactic on Wall Street and in the hedge fund / asset management world as well.
Wall Street knows that you already want to buy, but it also knows that you won't make a purchase decision merely because it feels good. It knows that you must first satisfy yourself that you've read up on the specs and the technical details. This is a psychological trick the willing buyer plays on his or herself so that the decision can be rationalized by facts, not just feelings. And in order for this process to take place, there must be what seems like high-level terminology in the mix.
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