Earlier this week we got confirmation of something we already knew: Apple has a killer brand. That was borne out by word that Coca-Cola’s 13-year winning streak atop the list of the world’s 100 most valuable brands – as computed by consultants at Interbrand, a division of Omnicom Group – had ended. The new leader is Apple, with fellow technology industry titan Google treading on its heels, pushing the venerable Coca-Cola brand all the way back into third place.
So does Apple’s share price fully reflect the value of that brand
arlier this week we got confirmation of something we already knew: Apple has a killer brand. That was borne out by word that Coca-Cola’s 13-year winning streak atop the list of the world’s 100 most valuable brands – as computed by consultants at Interbrand, a division of Omnicom Group – had ended. The new leader is Apple, with fellow technology industry titan Google treading on its heels, pushing the venerable Coca-Cola brand all the way back into third place.
So does Apple’s share price fully reflect the value of that brand?
- See more at: http://www.thefiscaltimes.com/Columns/2013/10/04/Apple-Why-Market-Mispricing-Brand-Behemoth#sthash.LzUJ5o0S.dpufarlier this week we got confirmation of something we already knew: Apple has a killer brand. That was borne out by word that Coca-Cola’s 13-year winning streak atop the list of the world’s 100 most valuable brands – as computed by consultants at Interbrand, a division of Omnicom Group – had ended. The new leader is Apple, with fellow technology industry titan Google treading on its heels, pushing the venerable Coca-Cola brand all the way back into third place.
So does Apple’s share price fully reflect the value of that brand?
- See more at: http://www.thefiscaltimes.com/Columns/2013/10/04/Apple-Why-Market-Mispricing-Brand-Behemoth#sthash.LzUJ5o0S.dpuf