Why the Future of Starbucks Is in Tea

In 1987 Starbucks had a mere 17 stores. The business was one of the earliest coffee shop chains, and it was testing new waters. As it turned out, the water was just about the perfect temperature. Now, Starbucks operates more than 17,650 locations across the globe, and its brand is universally recognized. In the beginning, CEO Howard Schultz had to bet on the future of coffee and convince customers that paying real money for real coffee was something worth doing. Yesterday, Schultz and Starbucks made the same leap of faith with tea.