The Big Business of Thanksgiving Parades

Thanksgiving weekend is a banner one for American retailers, but there’s another American business that thrives at this time of year: parades. Each year, the Macy’s Thanksgiving Day Parade draws more than 3.5 million spectators to New York City, while another 50 million watch on TV. That’s right, far more Americans tune in to the Thanksgiving Day processional than the Oscars.