The Pump, The Dump and The Chump

Yet again names like Ulta Salon (ULTA), Lululemon (LULU) and Lumber Liquidators (LL) prove that the only thing that matters is when the company itself concedes that what was believed to be, isn't. That theme continues to rage through this Greater Fool's Theory market, as I have called it, leaving all who dare question the king looking like the joker ... until they aren't.