NBC's Own Olympic Event: Selling 11,000 Ads

While Super Bowl ads averaged $4 million, Olympic ads will be much cheaper—around $100,000 per spot, according to new research (PDF) from Kantar Media. Two weeks’ worth of games allows for a mass-market approach to buying and selling commercials. Instead of the pricey and precious approach of purchasing a limited quantity of Super Bowl ads, the Olympics will see about 11,000 ads run across NBC’s networks.