The Tale of NBC's Secret Starbucks in Sochi

Although the closest Starbucks store to Sochi is over 350 miles away, a top-secret branch was opened by Comcast-owned NBC for the Games in the network's section of the international broadcast center with access strictly limited to its employees. When McDonald's caught whiff of this highly classified coffee operation--outed by the Wall Street Journal--the food-service giant threw down the hammer and sickle and a new dictate was issued: McCafe brew or McTrouble!