Fiat Chrysler Automobile gave its latest Five Year Plan journalists and investors on Monday in a presentation that, according to the tweets of exhausted attendees, lasted more than 11 hours. Having attended the 2009 version of Chrysler's quintennial Powerpoint deathmarch, emerging more dazed by the ordeal than enlightened, I was a little surprised to see another Ironman Marathon rolled out for analysts.
But as tweets of despair turned to stories credulously reiterating the day's slides, it became clear that the tactic was once again basically successful.
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