Just 11 years from now, by the year 2025, millennials are expected to make up as much as 75 percent of the American workforce. As members of this generation starts to dominate cubicles and corner offices, they'll drastically shift the way the businesses woo consumers, treat employees, and market themselves to the outside world.
Yet, corporations are not yet prepared to deal with the onslaught of their demands, according to a new study from the Brookings Institution, nor are they moving fast enough to retain and attract millennial workers and customers. "All is we're saying is: 'Hey, look out,' " says Morley Winograd, one of the study's authors, who is a senior fellow at the University of Southern California's Annenberg Center on Communication and Leadership Policy.
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