Apple's iPhone 6 Event: A Turning Point

On September 9, Apple (NASDAQ:AAPL) is widely expected to unveil two new iPhones, one with a larger ~4.7 inch screen and a "phablet" version with a 5.5 inch screen. The introduction of two completely new iPhones at the same time will mark a departure from the Jobs era of focusing on "just building the best device" to a more mature strategy of product diversification. Whether this is enough to arrest the market share decline of iPhone in 2013 remains to be seen, but fresh data from IDC suggests that such a reversal may already be under way.