Would Jobs Approve? Apple's Marketing Magic Is M.I.A.

Would Jobs Approve? Apple's Marketing Magic Is M.I.A.
stevej

If Steve Jobs had lived to see the botched live stream of Appleâ??s most important launch event in four years he would have gone ballistic. While it didnâ??t exactly color the entire event for me as it did for others, it does beg an intriguing question: Has Apple (AAPL) regained its innovation mojo only to lose its legendary marketing magic?

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