The auto industry has developed certain unwritten rules over the last hundred years or so. Got new technologies or features? Save them for the new model year. Have a new product announcement? Make it at a car show. Want a new product? That will be several years of development.
Tesla Chief Executive Officer Elon Musk treats most of these traditions as if they don't exist,1 and for his trouble, he is rewarded with the kind of public adulation that no other auto executive could even hope for. The problem Musk faces is that not all of these "traditional" ways of doing things are ripe for disruption.
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