When Apple introduced its new mobile payment service Apple Pay along with its iPhone 6 last month, it did so with the customary fanfare and media hoopla associated with all of its products. That put the spotlight on digital wallets and mobile payments, a conveniences that are becoming part of the retail experience for a growing number of technophile consumers.
Apple was just the latest tech company to enter the fray (Google Wallet has been around for years) – but its high-profile launch and its close attention to security and the user experience may represent a tipping point for the public.
Read Full Article »