In recent months, The Washington Post has been worried about reducing “cognitive overhead.”
The phrase, borrowed from its new owner, the billionaire Amazon founder , refers to the number of decisions or actions readers must make before getting what they want.
The principle was a driving force behind Amazon’s one-click buying system. And it is one of the guiding ideas for a new app introduced on Thursday that will deliver The Post to some Amazon Kindle tablet owners free. It is the first formal collaboration between the two companies since Mr. Bezos bought The Post for $250 million last year.
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