This drastic rise in the prevalence of smoking can be attributed to a number of successful business strategies. Hand-rolling of cigarettes, a technique that limited production potential, was supplanted by machine manufacturing. Changes in the chemical composition and curing process of cigarettes made them more flavorful as well as more addictive. Aggressive marketing techniques sought to build a larger consumer base. Advertisements often featured doctors in an effort to quell public fear over smoking-related health concerns; other campaigns targeted children or adolescents, who represented potential lifetime customers. Finally, the industry created powerful lobbying groups to protect their profits from regulations aimed at curbing consumption.
Alarmingly, marijuana businesses are now mimicking many of Big Tobacco’s successful strategies.
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